Seoul 3 days

The largest and most beautiful of Seoul's five grand palaces, Gyeongbokgung was the primary royal palace of the Joseon dynasty. Explore its vast grounds, intricate architecture, and learn about Korea's rich history. The changing of the guard ceremony is a must-see.

• Rent a Hanbok (traditional Korean clothing) nearby for free palace entry and great photos.
• Arrive by 10:00 AM to witness the Royal Guard Changing Ceremony.

Wander through this charming village of traditional Korean houses (hanoks) nestled between Gyeongbokgung and Changdeokgung Palaces. It offers a glimpse into Seoul's past with its beautifully preserved architecture and narrow alleyways.

• Be mindful that people live here; keep noise levels down.
• Look for small artisan shops and tea houses.

A vibrant district known for its traditional crafts, tea houses, and art galleries. Insadong's main street is a pedestrian haven filled with shops selling pottery, calligraphy brushes, traditional Korean snacks, and souvenirs.

• Try some street food like hotteok (sweet Korean pancake).
• Visit Ssamzigil, a unique shopping complex with a spiral walkway.

One of Korea's oldest and largest traditional markets, Gwangjang is a foodie paradise renowned for its authentic street food. Sample bibimbap, tteokbokki, bindae-tteok (mung bean pancakes), and fresh seafood.

• Go with an adventurous appetite and try a variety of dishes.
• It can get crowded, especially on weekends.

A futuristic landmark designed by Zaha Hadid, the DDP is a hub for fashion, design, and art. Its unique, undulating architecture is a sight in itself, and it often hosts exhibitions and events.

• Check the DDP website for current exhibitions.
• Explore the surrounding Dongdaemun Market for late-night shopping.

This sprawling market is a shopper's paradise, especially for fashion and textiles. It's divided into numerous malls and open-air stalls, with many shops staying open late into the night.

• Bargaining is common in the open-air sections.
• Visit at night for a vibrant atmosphere and to see the LED rose garden.

An iconic, visually stunning library located inside the COEX Mall. Its towering bookshelves create a breathtaking backdrop, making it a popular spot for photos and a unique urban oasis.

• The library is free to enter and browse.
• Combine with a visit to the COEX Aquarium or other attractions within the mall.

Explore the affluent and trendy Gangnam district, famous for its upscale shopping, entertainment, and vibrant nightlife. Walk along the main streets, discover designer boutiques, and experience the modern pulse of Seoul.

• Visit during the day to see the designer stores, or at night for the lively bar scene.
• Look for K-Pop related attractions or themed cafes.

This museum showcases a remarkable collection of traditional Korean art and contemporary international art. Its architecture, designed by renowned architects, is as impressive as the art it houses.

• Book tickets online in advance to secure your preferred entry time.
• Allow time to appreciate the unique architectural designs of the buildings.

A diverse and cosmopolitan district known for its international atmosphere, eclectic shops, and wide array of global cuisines. It's a great place to find unique fashion items and enjoy food from around the world.

• Explore the side streets for hidden gems and international restaurants.
• Visit during the day for shopping, or in the evening for its lively bar and restaurant scene.

Perched atop Namsan Mountain, this iconic tower offers panoramic views of Seoul. It's a perfect spot for couples to enjoy the cityscape, especially at sunset, and is famous for its love locks.

• Take the cable car up for a scenic ride.
• Consider visiting late afternoon to enjoy the sunset and the city lights.

A bustling shopping district famous for its cosmetics, fashion, and vibrant street food scene. Myeongdong is a sensory delight, offering endless retail therapy and a chance to try various Korean street snacks.

• Look for the latest K-beauty products and skincare.
• Sample a wide variety of street food from the numerous vendors.